MSI Systems Integrators (MSI) today announced it has teamed with Clear Technologies to deliver Customer Relationship Management Solutions (CRM) to small and medium-sized businesses in the Midwest

[Omaha, Neb. - December 4, 2003] - MSI Systems Integrators today announced it has teamed with Clear Technologies to deliver Customer Relationship Management Solutions (CRM) to small and medium-sized businesses in the Midwest. The partnership allows MSI to expand its portfolio to include CRM solutions for its small and medium-sized customers throughout the Central United States.

Clear Technologies' award-winning C2 CRM application for medium-sized companies and MSI's implementation, training and ongoing support services allows customers the opportunity to leverage business application solutions using an integrated and comprehensive approach. The cost-effective CRM solution will allow businesses to react quickly to changing market trends by streamlining sales processes through up-to-date information on leads, prospects, and customers; enhancing marketing activities by tracking campaigns; strengthening customer service with faster data retrieval; and putting pertinent, up-to-date information at the user's fingertips.

CRM solutions are increasingly critical to the success of today's businesses. Because retaining a customer is more profitable than trying to acquire a new one, one of the biggest competitive advantages for a business is the ability to successfully establish and maintain good customer relationships. Studies indicate that the average unhappy customer will tell 14 others of a bad experience and that 91 percent of all unhappy customers won't buy from that company again*.

"Our partnership with MSI is a strategic relationship for Clear Technologies," said Van Symons, president and chief operating officer of Clear Technologies. "We maintain the focus of providing front office productivity applications while MSI's value-add solution is a perfect union for customers looking for an affordable, comprehensive mid-market CRM application. C2 CRM is easily integrated into any company's business processes, and MSI's ability to support a customer's infrastructure makes our C2 partnership with MSI an ideal one."

"In today's marketplace, businesses are constantly looking to improve processes that help them better serve their customers and make their employees more productive," said Mike Fischer, vice president of Software Solutions for MSI. "In partnering with Clear Technologies, MSI can provide CRM solutions that solve both of these needs. Until recently CRM applications were targeted to large enterprise businesses, but with the affordability of a C2 CRM solution, we can now equip small to medium-sized businesses with the tools they need to prosper as well."

* Mercer Marketplace 2000 Survey

About Clear Technologies

Clear Technologies, Inc., is a Premier IBM Business Partner and a Lotus Premier Business Partner focused on delivering customer driven technology solutions for IBM's Middle Market eBusiness Customers. Clear Technologies developed C2 CRM software, designed to integrate sales, marketing and customer service into one seamless, collaborative operation. Clear Technologies is located in Coppell, Texas, and was founded in 1993. For additional information on Clear Technologies, Inc. or C2, visit www.C2CRM.com.

About MSI Systems Integrators

MSI Systems Integrators helps companies make their businesses better by providing IT optimization, enterprise security, unified communications, business intelligence, business integration, business continuity, content management and open source solutions. A leading provider of hardware, software and services, MSI has deep technical skills and partners with technology leaders such as Symantec, HP, IBM, Cisco Systems, Microsoft, and VMware to provide world-class business solutions that help companies be more responsive, productive and resilient. MSI is headquartered in Omaha, Nebraska with offices throughout the United States. For more information about MSI, please visit www.msiinet.com or call 800-640-4674, extension 2394.

For more information, press only:
Teresa Mardesen
MSI Systems Integrators
(800) 640-4674, x2394
tmardesen@msiinet.com

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